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Wesley Sing, founder of Appetite Technology

I build the software businesses run on.

17 years engineering AI systems, SaaS platforms and digital products, from South Africa for clients worldwide.

Brands and institutions I have built for

  • Coca-Cola
  • eThekwini Municipality
  • Toyota South Africa
  • SABC
  • Gauteng Provincial Government
  • Colgate-Palmolive
  • Road Accident Fund
  • Peermont
  • SALGA
  • Safer South Africa Foundation
  • Lamise Beauty

About Wesley

Most software is built for today. I build for the next decade.

Wesley Sing in a navy suit

240+ projects shipped for 208+ clients across 28 industries, with 12 industry awards along the way. 17 years in, still building.

Selected awards

  • Best Achievement in Editing
  • Best Documentary Short
  • Best Youth Programme
  • Best International Format
  • Best Breakthrough Developer
  • Most Innovative Solution

Qualified in Electrical Engineering (UNISA) and Broadcast Engineering (IADT), with Apple, Google and Microsoft certifications along the way.

Products I have built and run.

Built and delivered by Appetite Technology. Five are live and taking customers today, with one more on the way.

Agentic sales CRM

Naya CRM

Walk in at 8. Your pipeline is already briefed.

An AI Chief of Staff researches leads overnight, drafts follow-ups in the prospect’s language and flags deals likely to slip. You approve, it executes.

  • AI Chief of Staff
  • Predictive heat scoring
  • Email, SMS and WhatsApp outreach
Visit nayacrm.co.za Free for 2 seats
Naya CRM

AI-built websites

Appetite Host

Your website, built while you chat.

Small businesses talk to Naya by voice or text and get a finished website, a .co.za in their own name, hosting and daily backups. Live within one working day of payment.

  • Own .co.za included
  • Monthly Naya edits
  • Real South African support
Visit appetitehost.co.za From R5 000 once-off
Appetite Host

Digital business platform

Newbi

Your entire business. One link.

A digital business card and mobile micro-site with a mini store, bookings, payments and lead capture. Share it by QR, NFC tap or wallet pass, in eight languages.

  • QR, NFC and wallet passes
  • Mini store and bookings
  • Android app live
Visit newbi.app From R79 a month
Newbi

Church management and accounting

ChERP

Pastoral care and financial stewardship, on one platform.

Member care, ministry coordination and a full accounting ERP behind a privacy firewall, so accountants see finances and nothing else. AI agents, WhatsApp and giving built in.

  • Privacy firewall
  • QuickBooks and Sage sync
  • AI smart calendar
Visit cherp.co.za From R899 a month
ChERP logo

Learning platform

Kwalifi

Train on site. Prove it anywhere.

Mobile-first health and safety courses for South African sites, one question per screen. Pass and get a certificate anyone can verify by QR code.

  • QR-verifiable certificates
  • Built for phones on site
  • Crew enrolment
Kwalifi logo

Business network

Apex Business Network

Details launching soon.

A business network in the Appetite family. Ask for early access below.

Apex Business Network

AI engineering, end to end.

I design, build and govern AI systems that do real work inside real businesses, well past the proof of concept.

Autonomous agents

Agents that research, draft and act while people stay in control of approvals. Orchestrated with AgentGateway and the Model Context Protocol.

RAG and enterprise search

Answers grounded in your own documents, policies and data, with the sources to back them up.

Copilots and assistants

Naya, our assistant, works across Naya CRM, ChERP, Newbi and Appetite Host by chat, voice and WhatsApp.

Machine learning and forecasting

Predictive models such as the deal heat scores that tell Naya CRM users which deals are about to slip.

Automation and integration

AI wired into existing systems through APIs and middleware, so work moves without copy and paste.

Generative media

The film at the top of this page was generated from two photographs. A decade of broadcast craft, now directing generative video.

Strategy, safety and governance

Choosing the right use cases, evaluating models, protecting personal information and keeping an audit trail with ComplyAI.

  • OpenAI
  • LangChain
  • Hugging Face
  • TensorFlow
  • PyTorch
  • RAG
  • MCP

Platforms ready to deploy

Proprietary Appetite platforms, available on request.

  • AgentGateway

    Deploy and manage AI agents across the software lifecycle.

  • PulseSense AI

    Real-time sentiment and customer-experience monitoring.

  • ComplyAI

    Automated compliance checks, risk mapping and audit trails.

  • CommerceFlow

    Headless e-commerce with AI-driven recommendations.

  • IntegrateHub

    Middleware for legacy systems, modern apps and APIs.

  • Envosus

    Asset management and operational readiness dashboards.

Everything under one roof.

Appetite Technology takes work from first idea to running product, with one team accountable for all of it.

Build

  • Custom websites and web apps engineered for speed, scale and conversion, from landing pages to enterprise platforms and e-commerce.

    React / Next.js / PHP / WordPress / Python / SQL

Grow

Advise

Clear plans, in rand.

Published pricing for each platform. Custom software and agency work is quoted per project, and the quote is free.

  • Free

    R0

    forever

    • 2 seats
    • 500 AI credits a month
    • Kanban pipeline and lead drawer
    • No card required
  • Starter

    R349

    per user / month

    R3 490 per user yearly, or $19

    • 8 000 AI credits a month
    • Voice notes with transcription
    • Email outreach and templates
  • Popular

    Pro

    R699

    per user / month

    R6 990 per user yearly, or $39

    • 25 000 AI credits a month
    • Unlimited Naya chat and research
    • Email, SMS and WhatsApp outreach
    • Buying-committee enrichment
  • Team

    R1 249

    per user / month

    R12 490 per user yearly, or $69

    • 75 000 AI credits a month
    • 4-tier role-based access
    • Manager reporting
    • Webhooks and integrations
  • Enterprise

    Custom

    quoted

    • 200 000+ AI credits a month
    • SSO and data residency
    • Dedicated onboarding and SLAs

Every plan includes Naya. ZAR via Paystack, USD via Paddle. 30-day money-back guarantee. Prices as published on nayacrm.co.za.

Full details on nayacrm.co.za

Questions, answered.

The things people ask before they get in touch. If yours is not here, ask Naya or send a message.

  • What does Appetite Technology actually build?

    Custom software: web and mobile applications, AI systems, cloud architecture, integrations and data work. Alongside client projects we run our own SaaS platforms, so the same team that advises you also ships and supports products of its own.

  • How much does a project cost?

    Custom work is quoted per project, because scope drives the number, and the quote is free. Our own platforms have published pricing in rand, starting at R0 for Naya CRM, R79 a month for Newbi, R899 a month for ChERP and R5 000 once-off for Appetite Host.

  • Do you work with clients outside South Africa?

    Yes. We are based in South Africa and have delivered work for clients in South Africa, the United States, Europe and Australia, across 28 industries. Meetings run online where distance makes that easier.

  • Can I use your products without hiring the agency?

    Yes. Naya CRM, Appetite Host, Newbi, ChERP and Kwalifi are products you can sign up for directly, each with its own pricing and free trial or free tier. You do not need an agency engagement to use any of them.

  • How quickly will I get a reply?

    Wesley replies personally, usually within one working day. Office hours are Monday to Friday, 08:00 to 17:00 SAST. If it is urgent, phone or WhatsApp rather than emailing.

Start a project.

Tell me what you are building. I reply personally, usually within one working day.

Ready to build? Complete the Project Onboarding Form and I will book your discovery call.

Chat on WhatsApp

Goals, timeline and budget range all help.

Your message is emailed to Wesley through Resend and kept only for as long as it is useful. Privacy policy

Most software is built for today.
I build for the next decade.

Wesley Sing, Founder & CEO, Appetite Technology

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